In this web pages, the dimension of context is hybrid design. The web page combine both aesthetics and functional dimensions.
The web site is using graphic to attract users attention. It put the movie poster on the homepage that telling users have a new movie is on screen now. It may attract the users to click it. Other than that the graphic will show some information. For example, the graphic in promotion show that can get 50% off ticket purchase by using EOn bank credit card.
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