7C of the web site- Content

The dimension of this web site is offering mix and appeal mix

• Offering mix

the content of the site are showing the synopsis of the movie.

• Appeal mix

In this web site, it have also use promotion to attract customers. For example, customers can get up to 50% off ticket purchase by using EON credit card.- Cognitive


The content types are time-sensitive content and reference content.
In this web site, the movie showtime and event will always change and updated.It will post the latest movie and event on the homepage.The reference content is the history and about us of the cinema. User can view it by click on the CINEMA in navigation bar.