7C of the web site- Commerce

The dimension of commerce is credit card approval. Customers allow to book ticket online and make payment by using credit card.Security also is one of the dimension of commerce for GSC web site.The site attempt to guarantee security of transactions and credit card information or data.

Reason to make a return visit to GSC web site

The reason I will return to the GSC web site are want to know about the latest information of the movies,want to has promotion from the web site and book the movie ticket.

GSC web site allow me to view the showtime and the synopsis of the movie so that i will not choose a movie wrongly.Sometimes, the synopsis may attract me to go for the movie.Therefore, it help me a lot.

Besides that, the web site will post the promotion on the home page.It can help me getting benefits from it.Lastly, I can book and make a payment for my movie ticket.It is very convenient for me

7C of the web site- Connection

The dimension of connection are links to sites and homesite background.

• Home site background

take the user to a third-party site, but the homesite is noticeable in the background.The example is show on the above picture.

• Links to sites

take the user completely outside the homesite and into a third -party site.GSC allow user link to the movie official site.

7C of the web site- Communication

The dimension of communication in this web site is broadcast.The GSC has prepare FAQ in this web site that help user easy to use in this web site.Other than that, GSC also will send some mail to their members to inform them the latest movie and events.

7C of the web site- Customisation

The dimension of customisation in this web site is personalisation.User allow to change his information and update his profile anytime. For example, if user has change his e-mail address,he may change the e-mail address in the profile so that he still can receive news from GSC.

7C of the web site- Content

The dimension of this web site is offering mix and appeal mix

• Offering mix

the content of the site are showing the synopsis of the movie.

• Appeal mix

In this web site, it have also use promotion to attract customers. For example, customers can get up to 50% off ticket purchase by using EON credit card.- Cognitive


The content types are time-sensitive content and reference content.
In this web site, the movie showtime and event will always change and updated.It will post the latest movie and event on the homepage.The reference content is the history and about us of the cinema. User can view it by click on the CINEMA in navigation bar.

7C of the web site-Context

In this web pages, the dimension of context is hybrid design. The web page combine both aesthetics and functional dimensions.

The web site is using graphic to attract users attention. It put the movie poster on the homepage that telling users have a new movie is on screen now. It may attract the users to click it. Other than that the graphic will show some information. For example, the graphic in promotion show that can get 50% off ticket purchase by using EOn bank credit card.